Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
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Elite Sales Strategies: A Guide to Being One-Up, C...

Author: Anthony Iannarino
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ISBN: 9781119858942

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Accelerate your sales career with this how-to book from an expert in salesIn Elite Sales Strategies, expert sales leader...
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Description

Accelerate your sales career with this how-to book from an expert in salesIn Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place you in a position where your strengths can be fully utilized.This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to offer nuanced and helpful advice to companies that have put themselves in a “one-down” position, whether that be by bad decision-making, poor understanding of the marketplace, or bad luck. At its heart, this book suggests you find the advantages that you can pro

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